Okay, so the new London 2012 Olympics logo looks like something I spent a quarter-hour in Photoshop creating. I'll give you that.
But what I must insist is that, even if you don't like it at first, that's because you haven't seen it move!
Yes, they've designed an animated logo. Which, of course, will end up on sheets of paper which are decidedly not animated. But it's the thought that counts, right?
Anyway, to obtain the full effect of this logo, you have to watch the video that London2012 has put out with this new logo. For as much as I disliked the damn ugly thing at first (I mean, who chooses that colour scheme to represent their nation's athletic prowess in such sports as Beach Volleyball and Badminton? Oh, wait: I guess that answers that. . .), after watching the video and seeing what this logo can do, I'm completely behind it.
Honestly, anything that can make English construction vehicles look like something out of a 1950's atomic fear movie by mutating out of the ground is okay with me.
Edit: fixed link